Shake UP the Self-Help Industry by Filling a Void in the Breakup Space
Most think of breakups in terms of romantic shakeups but there is more to the category than love
Welcome to THE BREAK-UP BIZ™, the first of self-help destinations to cover today's world of more breakups than makeups in love, life, and at work. Are you struggling to move past a romantic disappointment, a family falling apart, the betrayal of a friend, or a job loss?
Recover emotionally, physically, and financially from any kind of breakup by checking into breakup rehab. Products and services feature 3-STEPS and a HELP SQUAD to master the business of breaking UP to better, simply because, breakups of all kinds are as painful as they come.
As the creator of THE BREAK-UP BIZ™, my expertise comes with a resume of colossal breakup proportion from romantic shakeups to family dysfunction and employment conflicts of a serial singleton, and with a quirkiness likened to the character in Bridget Jones’ Diary of book-to-movie fame.
Bridget could never get love, life, or work to go according to plan. Nor could I. Adding to the likeness, I am also British and come out of the high-profile and high-pressure world of daytime talk television where breakups and makeovers make for the highest-rated of shows.
In short, I have insight enough to fill a book, and now turn up the volume on life experience to help others stuck in breakup misery course correct. We promote rejection as redirection and resiliency as bounce-back power prescribed by a 3 STEP recovery process I myself underwent and formulated into a tool kit for mastering the business of breakups. I have since earned street credentials as a self-proclaimed ‘breakup expert' where none existed before.
If a ‘breakup expert’ exists, the focus has only been on romantic shakeups but there is more to the breakup space than love. An integrated approach has not been found practiced until now because products and services for breakup recovery have only been in the romantic arena. The global space in which breakups exist is too interconnected for one category to master the business of breakups alone.
Studies suggest losing a careerist job, especially without cause, can feel worse than painful moments like getting a divorce. The ripple effects can be more long term, and one may not return to the same level of well-being as they might from the death of a spouse.
Despite this, the self-help industry is populated by relationship therapists and love coaches but provides little to those who have yet to be coupled but breakup often in love, life, and at work.
A spouse does not have to die to have heartbreak syndrome. Only within the last decade has Broken Heart Syndrome been recognized as a medical diagnosis. Women in their 20s up into their 80s have fallen prey, and the condition can strike even if you are healthy. Experts claim emotional stress activates the same areas of the brain as physical pain with an overwhelm that necessitates a different type of treatment.
As described on Web MD, heartbreak syndrome can be triggered by stressful events that can stem anywhere from a car breaking down to a bankruptcy filed. In addition to everyday breakdowns, romantic shakeups cause love issues; family dysfunction causes life issues and employment conflicts cause work issues. Those work issues can then cause love issues, which in turn can cause life issues -- and a breakup cycle begins.
The numbers are also indicative of a brewing culture of more breakups than makeups with not enough resources to reduce problematic growth. According to social scientist Bella DePaulo, Ph. D., in her book Singled Out, Americans are spending more of their adult years single than married. She lists more than 40 percent of the nation’s adults, over 87 million people, divorced, widowed, or have always been single.